Kerry Bhella appointed as Franchise Director for Rainbow International UK

Rainbow International are delighted to announce the successful appointment of Kerry Bhella as Franchise Director for our network of Franchisees covering the length and breadth of the UK.

Kerry brings with her an abundance of experience from within the franchising industry, something that can only bolster the offering Rainbow International already provides their franchisees. Kerry is replacing Simon Ford, who was with the business for 12 years. In Simon’s time as Operational Director for the franchise network he had made great headway in implementing now and improved process of works for the business, this is something Kerry will build and develop on, whilst introducing new ways of working taken from her experience of working with many successful franchising brands, including Burger King, Millie’s Cookies, British Franchising Association and The Camping & Caravanning Club.

Kerry is a business leader with extensive experience in developing and implementing successful business development & sales strategies for a variety of private sector, franchise and not for profit organisations. Kerry’s strengths lie in being a commercially astute strategist with a broad perspective to value creation, an impressive record of building partner relationships and practical experience of promoting highly specialised franchise and membership services. Extensive knowledge of change management, multichannel business development and account/territory development.

When asked about the appointment, Kerry responded with “Firstly I’d like to start by saying how excited I am to be taking up the role of Franchise Director at Rainbow International. Since starting in the Franchise sector over 12 years ago I have always seen Rainbow as a well-respected brand in Franchising and a leading provider in the Disaster Recovery marketplace and I’m looking forward to building on this strong foundation.”

Steve Mitchell, Managing Director – “As Franchise Director, Kerry will be responsible for leading our strategic vision and tactical execution, brand development and working collaboratively with our Network, this certainly pulls upon Kerry’s strengths within business, and we look forward to seeing the developments within the network under the steer of Kerry’s strategic view.”